Les Stratagemistes - Episode #1
Overview
Mitch and Ludo are best friends and both losers. Mitch encourages Ludo to meet new girls to spice up his sexlife. Not an easy task as Ludo prefers to stay home to play bowling on his Wii. Mitch perceives himself as a winner and, every evening, elaborates new tactics to transform Ludo into a 'winner'.Directed by Antoine Laubains. Screenplays Laurent Herion & Nicolas Monfort. With Philippe Rase and François Piros. This video was seen on youtube and dailymotion more than 100,000 times. The 3 episodes were sold to TF1 Group who broadcasted the series on their first channel.
Don't call it TV on the internet; TV for the internet is more accurate. Better yet, drop the TV part altogether and call it what it truly is -- branded entertainment -- because it's going places television has yet to venture. Sure, you've seen sitcom characters drink their favorite brand of cola in a scene, or reality-television contestants compete to win a new car the host just talked up. But have you seen a network series in which a consumer product plays a major role in the storyline? How about one built entirely around a product?
The internet is revolutionizing the idea of branded entertainment. On television, you see 15- or 30-second commercials. On the internet, you see web series that are entertaining but, at the same time, pushing a brand's message. It's a more subtle approach to advertising.
The level of engagement and the targeting you can do is much better. Because of the two-way communication (commenting on episodes, playing games, participating in polls and quizzes, making plot suggestions, and remixing videos) of the internet, there is much more engagement and much more mindshare the brand gets from the audience members.