Branded Entertainment
People watch their favorite series for free on the web without any commercial breaks. The only solution for brands to target their clients is branded web series.
Consumers behaviours are constantly changing with Internet.Branded Entertainment
Don't call it TV on the Internet; TV for the Internet is more accurate. Better yet, drop the TV part altogether and call it what it truly is -- branded entertainment -- because it's going places television has yet to venture. Sure, you've seen sitcom characters drink their favorite brand of cola in a scene, or reality-television contestants compete to win a new car the host just talked up. But have you seen a network series in which a consumer product plays a major role in the storyline? How about one built entirely around a product?The Internet is revolutionizing the idea of branded entertainment. "On television, you see 15- or 30-second commercials. On the Internet, you see web series that are entertaining but, at the same time, pushing a brand's message. It's a more subtle approach to advertising".
The level of engagement and the targeting you can do is much better. Because of the two-way communication (commenting on episodes, playing games, participating in polls and quizzes, making plot suggestions, and remixing videos) of the Internet, there is much more engagement and much more mindshare the brand gets from the audience members.
Innovative and much less aggressive than commercial breaks :
- Allow exposure to thousands of viewers
- Gain visitors’ loyalty
- Improve the image of a brand which will be integrated in a clever and smooth way